𝔖 Bobbio Scriptorium
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The Social Nature of Engineering and its Implications for Risk Taking

✍ Scribed by Allison Ross; Nafsika Athanassoulis

Book ID
107561360
Publisher
Springer Netherlands
Year
2009
Tongue
English
Weight
201 KB
Volume
16
Category
Article
ISSN
1353-3452

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## Abstract Social marketers acknowledge that to achieve optimum programme outcomes, identification and targeting of the non‐conforming cohort is paramount. This article discusses the application of the social marketing framework, motivation, opportunity and ability (MOA) with a particular focus on