The Social Lives of Products: Analyzing Product Demography for Management Theory and Practice

✍ Scribed by Carroll, Glenn R.; Khessina, Olga M.; McKendrick, David G.

• Book ID: 119943175
• Publisher: Academy of Management
• Year: 2010
• Tongue: English
• Weight: 554 KB
• Volume: 4
• Category: Article
• ISSN: 1941-6520
• DOI: 10.1080/19416521003732362