The single currency: strategic challenges for the European banking industry

✍ Scribed by Robert W. Hutchinson; Joseph G. Nellis

• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 153 KB
• Volume: 7
• Category: Article
• ISSN: 1086-1718
• DOI: 10.1002/(sici)1099-1697(199801/02)7:1<3::aid-jsc363>3.0.co;2-8

✦ Synopsis

The single currency: strategic challenges for the European banking industry . This paper examines the strategic challenges for the European banking industry, arising from the process of European Monetary Union (EMU).

. The adoption of the euro will have profound impacts on the structure, conduct and performance of all players in the market.

. Strategic responses will have to focus on how to secure new pro®t streams in the context of both national and pan-European banking.

. This paper represents a timely contribution to the strategic development of banking in this ®nal, most critical, stage of the EMU project.