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The Sexual Variety Seeking Scale

✍ Scribed by Masood Arefnazari; Mehdi Ahmadi; Sepideh Bakht; Parisa Peyvandi; Azar RafatMah; Mehdi Shahnazari; Bita Nasrollahi

Book ID
113888045
Publisher
Elsevier
Year
2011
Tongue
English
Weight
373 KB
Volume
30
Category
Article
ISSN
1877-0428

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This research explores the effect of product packaging uniformity on variety seeking. It is shown that the incidence of variety seeking is greater in product categories where packaging is similar among competitors, and thus the packaging display has relatively low arousal potential, as compared to c