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THE SEEKING OF STRATEGY WHERE IT IS NOT: TOWARDS A THEORY OF STRATEGY ABSENCE: A REPLY TO BAUERSCHMIDT

✍ Scribed by ANDREW C. INKPEN

Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
176 KB
Volume
17
Category
Article
ISSN
0143-2095

No coin nor oath required. For personal study only.

✦ Synopsis

In this issue Bauerschmidt critiques a recent Strategic Management Journal paper dealing with the absence of strategy. In this paper (Inkpen and Choudhury, 1995), we argued that strategy absence should be viewed as a legitimate phenomenon of interest. Bauerschmidt maintained that we failed to instill a new strategy paradigm and challenged our arguments as a rhetorical ploy,

Unfortunately, Bauerschmidt misinterpreted our intended message. Although we challenged the conventional wisdom that every firm must have an articulated strategy, instilling a new paradigm was not our objective. Our main argument was that the concept of absence may help strategy researchers better understand existing paradigms.

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