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The Secret of Narrative: A Structural Analysis of Cervantes’sNovelas Ejemplares

✍ Scribed by Eric D. Mayer

Book ID
106482103
Publisher
Springer Netherlands
Year
2005
Tongue
English
Weight
152 KB
Volume
89
Category
Article
ISSN
0028-2677

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This article uses narrative analysis to study a marketing relationship elicited by means of a phenomenological interview. The focal point is the consumer's perspective, and the single incident of a marketing encounter is treated as a core event in relationship marketing. The narrative is derived by