✦ LIBER ✦

The sales response to advertising: A reconsideration

✍ Scribed by Brian Sturgess; Robert Young

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A STOCHASTIC MODEL OF SALES RESPONSE TO

✍ Charles S. Tapiero 📂 Article 📅 1977 🏛 John Wiley and Sons 🌐 English ⚖ 417 KB

USING AN UNCERTAINTY MODEL TO ASSESS SAL

✍ John U. Farley; Charles S. Tapiero 📂 Article 📅 1981 🏛 Decision Sciences Institute, Georgia State Univers 🌐 English ⚖ 706 KB

Advertising: The sales catalyst

✍ A. Ernest MacGee 📂 Article 📅 1952 🏛 Springer-Verlag 🌐 English ⚖ 148 KB

Risk behaviour and optimum advertising w

✍ Charles S. Tapiero; Jehoshua Eliashberg; Yoram Wind 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 370 KB

Testing the Koyck scheme of sales respon

✍ Wilfried R. Vanhonacker 📂 Article 📅 1991 🏛 Springer US 🌐 English ⚖ 771 KB

The advertising-to-sales ratio along the

✍ Yehoshua Liebermann 📂 Article 📅 1986 🏛 John Wiley and Sons 🌐 English ⚖ 534 KB