Quality control and the sales process
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Hau L. Lee; Charles S. Tapiero
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Article
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1986
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John Wiley and Sons
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English
β 891 KB
Product quality is emerging as a major strategic instrument for competition. The purpose of this article is to assess the effects of quality control on sales, and. vice versa, the effects of the sales process on quality control. A model relating quality control and the sales process (advertising, re