The Routledge Companion to Consumer Behavior

✍ Scribed by Michael R. Solomon, Tina M. Lowrey

• Publisher: Routledge
• Year: 2018
• Tongue: English
• Leaves: 564
• Category: Library

✦ Synopsis

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.

✦ Table of Contents

Part I: IntroductionPrefaceA History of the Study of Consumer Behavior Sidney J. LevyClimate, Culture, and Consumption: Connecting the Dots Jagdish N. ShethPart II: Well-BeingMaterialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. ShrumThe Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. BoettgerPart III: PerceptionDrivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre ChandonImplications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda HadiPart IV: Learning & MemoryThe Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao TaoThe Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth CowleyPart V: Self/GenderThe Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. HoggGender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel SteinfieldPart VI: Motivation/Values/PersonalitySocial Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. KahleThe Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh RamanathanPart VII: Decision MakingPricing in the Digital Age: Implications for Consumer Behavior Russell S. WinerThe Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. SolomonPart VIII: Attitudes & BrandingHow Consumers' Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan FournierBrand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng WuPart IX: LanguageThe Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. ShrumOn the Search for the Perfect Brand Name Sascha TopolinskiPart X: Buying/Retailing/Services/DisposalHow Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. BeitelspacherUsing Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. KahnPart XI: FamilyPower and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. CrossConducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria ZawadzkaPart XII: Groups/Social MediaSocial Media Ashlee HumphreysSegmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel SteinfieldPart XIII: SubculturesCommunity Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muniz, Jr.Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muniz Jr., Marie TaillardPart XIV: Social Class/PowerThe Hidden Hand of Social Class Paul Henry & Marylouise CaldwellImpoverished Consumers: What We Know, What We Don't Know, and What We Should Do Ronald Paul HillPart XV: CultureMultiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gurhan-Canli, Gulen Sarial-Abi, Ceren HayranThe Case for Exploring Cultural Rituals as Consumption Contexts Cele C. OtnesPart XVI: Applied Consumer BehaviorConsumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert WirthEmerging Trends for Consumer Behavior Practitioners Jim Multari

✦ Subjects

Marketing;Verbraucherverhalten