The role of varying information quantity in ads on immediate and enduring cross-media synergies

✍ Scribed by Chatterjee, Patrali

• Book ID: 118163195
• Publisher: Taylor and Francis Group
• Year: 2011
• Tongue: English
• Weight: 180 KB
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/13527266.2011.567458