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The Role of Stimulus Factors in Making Categorical and Coordinate Spatial Judgments

✍ Scribed by David Wilkinson; Nick Donnelly

Book ID
115591971
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
91 KB
Volume
39
Category
Article
ISSN
0278-2626

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## Abstract Consumers can face two types of judgment and choice situations: They may be considering products that are classified in a single product category, or products that may belong to several different product categories. This article compares these within‐ and across‐category judgments on th