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The role of scenarios in strategic foresight

✍ Scribed by Gill Ringland

Book ID
113928304
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
418 KB
Volume
77
Category
Article
ISSN
0040-1625

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✦ Synopsis

This article discusses the role of scenarios in strategic foresight. It starts by discussing the need for strategic foresight over the next decade, and a set of qualities, structures and processes that facilitate the use of strategic foresight for renewal. The author describes two roles of scenarios in supporting these processes β€” scenarios as mental models, and through providing a well-understood methodology that permits exploration of the future. Three key case studies from different fields, such as financial services and pharmaceuticals, enhance the description of the methods.

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