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The role of sales beliefs in facilitating experiential learning: An empirical study of Japanese salespeople

✍ Scribed by Makoto Matsuo


Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
102 KB
Volume
28
Category
Article
ISSN
0742-6046

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✦ Synopsis


Abstract

The purposes of this research were to examine developmental experience at different career stages and to clarify the role of sales beliefs in promoting experiential learning of salespeople. By applying the theoretical framework of expertise research and cognitive psychology, data from Japanese real estate salespeople were analyzed. Results suggest that (1) experiential learning is activated in the later stage (from 6 to 10 years) of a career, and (2) salespeople who balance customer and goal achievement orientations learn from others in the early stage (from 1 to 5 years) of their careers. A discussion of the theoretical and managerial implications is presented. © 2011 Wiley Periodicals, Inc.