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The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

✍ Scribed by Peter Boatwright; Sanjay Dhar; Peter E. Rossi


Book ID
111605441
Publisher
Springer US
Year
2004
Tongue
English
Weight
291 KB
Volume
2
Category
Article
ISSN
1570-7156

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