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The role of responsibility and fear of guilt in hypothesis-testing

✍ Scribed by Francesco Mancini; Amelia Gangemi


Book ID
116617278
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
149 KB
Volume
37
Category
Article
ISSN
0005-7916

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Guilt appeals: The mediating effect of r
✍ Debra Z. Basil; Nancy M. Ridgway; Michael D. Basil πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 182 KB

This research was conducted to assess how guilt appeals operate in soliciting charitable donations. It was hypothesized that a sense of responsibility would enhance the effectiveness of charitable guilt appeals, thus leading to larger charitable donations. It was also hypothesized that the presence