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The Role of Quantity Discounts in the Presence of Heterogeneous Buyers

✍ Scribed by Z. Kevin Weng; Amy Z. Zeng

Book ID
110332681
Publisher
Springer US
Year
2001
Tongue
English
Weight
226 KB
Volume
107
Category
Article
ISSN
0254-5330

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The impact of buyer dependence on opportunism against the supplier is examined in this research. Extant literature provides support for both a positive and an inverse relationship between these constructs. In this research, these competing predictions are subsumed under a more general model where th