𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The role of perceived risk in mail order catalog shopping

✍ Scribed by Denny E. McCorkle


Publisher
John Wiley and Sons
Year
1990
Weight
994 KB
Volume
4
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


The diagnostic role of signals in the co
✍ Dipayan Biswas; Abhijit Biswas 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 167 KB

Four experimental studies examine the differential effects of three signals—retailer reputation, perceived advertising expenses, and warranties—on consumer risk perceptions, across two (online and in-store) shopping conditions. The results of three studies suggest that for products with high non-dig