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The role of internal reference prices in consumers’ willingness to pay judgments: Thaler’s Beer Pricing Task revisited

✍ Scribed by Rob Ranyard; John P Charlton; Janis Williamson


Book ID
113966558
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
125 KB
Volume
106
Category
Article
ISSN
0001-6918

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