The role of industrial trade shows
โ Scribed by Peter M. Banting; David L. Blenkhorn
- Publisher
- Elsevier Science
- Year
- 1974
- Tongue
- English
- Weight
- 1017 KB
- Volume
- 3
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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Trade shows are an arena for concentrated activities between suppliers and customers, aiming at enhancing mutual activities. Knowledge must be shared, and knowledge acquisition processes must take place in order to achieve this goal. However, achieving such a goal is not a trivial task in such a dyn