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The Role of Human and Financial Capital in the Profitability and Growth of Women-Owned Small Firms

✍ Scribed by Susan Coleman

Book ID
109177929
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
136 KB
Volume
45
Category
Article
ISSN
0447-2778

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## Abstract Three experiments investigated the consequences of the presence of information that a manufacturing firm is profitable on consumers' judgments of the firm and the consequences for perceptions of advertising, products, and choice intention. When profitability is present in the advertisin