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The role of experiential value in online shopping

✍ Scribed by Won Jeong, So; Fiore, Ann Marie; Niehm, Linda S.; Lorenz, Frederick O.

Book ID
121878759
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
202 KB
Volume
19
Category
Article
ISSN
1066-2243

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## Abstract This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are fo