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The role of expectancy in fear reduction

โœ Scribed by Irving Kirsch; Howard Tennen; Cynthia Wickless; Anthony J. Saccone; Steven Cody


Book ID
113991452
Publisher
Elsevier Science
Year
1983
Tongue
English
Weight
797 KB
Volume
14
Category
Article
ISSN
0005-7894

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The role of fear in persuasion
โœ James Price Dillard; Jason W. Anderson ๐Ÿ“‚ Article ๐Ÿ“… 2004 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 106 KB

## Abstract Previous research on fear/threat appeals has correlated fear intensity with persuasion. However, fear might influence persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the declin