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The Role of Existing Knowledge in New Product Innovativeness and Performance

✍ Scribed by Beverly K. Brockman; Robert M. Morgan

Book ID
110691021
Publisher
Decision Sciences Institute, Georgia State University
Year
2003
Tongue
English
Weight
182 KB
Volume
34
Category
Article
ISSN
0011-7315

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The role of price knowledge in consumer
The role of price knowledge in consumer product knowledge structures
✍ Robert Lawson; Parimal S. Bhagat πŸ“‚ Article πŸ“… 2002 πŸ› John Wiley and Sons 🌐 English βš– 220 KB πŸ‘ 1 views

## Abstract In this study price knowledge is viewed as a necessary component of a product knowledge structure, in which it is inferred from domain‐specific relations among product features. Consumers' knowledge of tuition rates of colleges and universities was investigated in two tuition‐estimation