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The role of collective symbols as enhancing resilience in children's art

✍ Scribed by Ephrat Huss; Orit Nuttman-Shwartze; Avital Altman

Book ID
113422372
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
832 KB
Volume
39
Category
Article
ISSN
0197-4556

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## Abstract We investigate a tool, namely visual art, which enables firms to increase the extendibility of their brands. Extant research proposes that successful brand extensions depend on favorable brand image and high perceived fit between the brand and the extension category. We propose that the