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The role of coherence for handling probabilistic evaluations and independence

✍ Scribed by Barbara Vantaggi

Publisher
Springer
Year
2004
Tongue
English
Weight
327 KB
Volume
9
Category
Article
ISSN
1432-7643

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## Abstract The Internet theoretically enables marketers to personalize a Web site to an individual consumer. This article examines optimal Website design from the perspective of personality trait theory and resource‐matching theory. The influence of two traits relevant to Internet Web‐site process