The role of brand communications on front line service employee beliefs, behaviors, and performance

✍ Scribed by Baker, Thomas L.; Rapp, Adam; Meyer, Tracy; Mullins, Ryan

• Book ID: 121550946
• Publisher: Sage Publications
• Year: 2014
• Tongue: English
• Weight: 401 KB
• Volume: 42
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-014-0376-7