The role of preconsumption affect in pos
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Anna Mattila; Jochen Wirtz
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Article
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2000
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John Wiley and Sons
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English
β 114 KB
π 2 views
The primary objective of this article is to examine the impact of preconsumption affect on consumers' postpurchase evaluations. More specifically, we wanted to investigate how the two basic dimensions of affect -pleasure and arousal -contribute to customer evaluations of different types of services.