This research examines the role played by the 'causally ambiguous' nature of knowledge in the process of knowledge transfer between strategic alliance partners. Based on a crosssectional sample of 147 multinationals and a structural equation methodology, this study empirically investigates the simul
The role and impact of strategic alliances and networks in destination marketing: the development of www.purenz.com
β Scribed by Sushma Bhat
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 31 KB
- Volume
- 6
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.476
No coin nor oath required. For personal study only.
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