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The Risk of Underestimating Product Demand

✍ Scribed by Samih Antoine Azar

Book ID
106568957
Publisher
Springer US
Year
2007
Tongue
English
Weight
56 KB
Volume
35
Category
Article
ISSN
0197-4254

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## Abstract The health risk of smoking is valued using the contingent valuation method, applied to a Swedish sample of smokers. The respondents were asked to put a value on newly developed cigarettes with no associated health risks. The average additional willingness to pay for the new cigarettes i