𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Right to and the Cause for Actionby Hiram L. Sibley

✍ Scribed by Sibley, Hiram L.


Book ID
124000294
Publisher
Law School, Columbia University
Year
1902
Tongue
English
Weight
137 KB
Volume
2
Category
Article
ISSN
0010-1958

No coin nor oath required. For personal study only.


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Selecting the right cause partners for t
✍ Barbara A. Lafferty πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 188 KB

## Abstract Cause‐brand alliances (CBAs) are becoming a routine strategy to enhance the image of the brand and the cause and to encourage brand sales. This research conducted two studies to evaluate importance and fit as selection criteria for the cause partner. Study 1 evaluated the relative impor