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The right role for outplacement

✍ Scribed by Sanjay Sathe


Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
68 KB
Volume
37
Category
Article
ISSN
0745-7790

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Selecting the right cause partners for t
✍ Barbara A. Lafferty πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 188 KB

## Abstract Cause‐brand alliances (CBAs) are becoming a routine strategy to enhance the image of the brand and the cause and to encourage brand sales. This research conducted two studies to evaluate importance and fit as selection criteria for the cause partner. Study 1 evaluated the relative impor