The retail value chain: how to gain competitive advantage through efficient consumer response (ECR) strategies

✍ Scribed by Sivonen, Hanna; Finne, Sami

Publisher: Kogan Page
Year: 2010
Tongue: English
Leaves: 385
Series: ECR
Edition: Repr
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

The Retail Value Chain analyzes the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programs, shopper information sharing and more.

In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing

✦ Table of Contents

Content: Chapter - 00: Introduction
Chapter - 01: Change drivers in the retail value chain
Chapter - 02: Retail formats
Chapter - 03: Collaboration in the retail value chain
Chapter - 04: Demand management
Chapter - 05: Store operations
Chapter - 06: Information technology trends in the retail value chain
Chapter - 07: Loyalty programmes and shopper information sharing
Chapter - 08: The future

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