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The response of the ‘new consumer’ to promotion in the transition economies of the former Soviet Bloc

✍ Scribed by R.Bruce Money; Deborah Colton


Book ID
114361729
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
192 KB
Volume
35
Category
Article
ISSN
1090-9516

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The paper ®rst considers the extent of the dierences in the responsibilities and functions of major Western central banks, and suggests that these are in part a result of their dierent histories. The common origins of the central banks of the transition economies have resulted in greater similaritie