✦ LIBER ✦

The researcher and nonprofit marketing: Is anyone listening?

✍ Scribed by Dennis L. Johnson

Book ID: 112102337
Publisher: John Wiley and Sons
Year: 1979
Weight: 438 KB
Volume: 1979
Category: Article
ISSN: 0271-0579
DOI: 10.1002/ir.37019792103

No coin nor oath required. For personal study only.

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Despite the long history and increasing interest in nonprofit and social marketing, the managerial and pedagogical issues that arise in these noncommercial contexts are treated as unique cases in an intellectual environment dominated by commercial issues and applications. Its literature and basic te