𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The relevance of irrelevant alternatives

✍ Scribed by Eike Benjamin Kroll; Bodo Vogt

Book ID
116423273
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
173 KB
Volume
115
Category
Article
ISSN
0165-1765

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

How relevant are β€˜Irrelevant’ Alternativ
How relevant are β€˜Irrelevant’ Alternatives?
✍ Jean-Marie Blin πŸ“‚ Article πŸ“… 1976 πŸ› Springer US 🌐 English βš– 580 KB

HOW RELEVANT ARE 'IRRELEVANT' ALTERNATIVES 9. ABSTRACT. Arrow's Independence of Irrelevant Alternatives Condition is examined. It is shown why the standard rationale for (or agains0 the condition tends to be inconclusive as it fails to consider the basic 'game' issue in social choice. Specifically

The relevance of irrelevance in brand co
The relevance of irrelevance in brand communication
✍ Carmen-Maria Albrecht; Marcus M. Neumann; Tobias E. Haber; Hans H. Bauer πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 225 KB

Brand managers strive to achieve an outstanding position in the psyche of the user by differentiating the product and service. In order to do so, brands are now often promoted by communications that focus on a trivial attribute difference. The current study tests both how the use of such an irreleva