๐”– Bobbio Scriptorium
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The relationship of service failure severity, service recovery justice and perceived switching costs with customer loyalty in the context of e-tailing

โœ Scribed by Yi-Shun Wang; Shun-Cheng Wu; Hsin-Hui Lin; Yu-Yin Wang


Book ID
116557713
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
355 KB
Volume
31
Category
Article
ISSN
0268-4012

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Service quality, perceived value, corpor
โœ Chung-Yu Wang ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 73 KB

The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate