The relationship of antecedents of search and self-esteem to adolescent search effort and perceived product knowledge
✍ Scribed by William K. Darley
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 172 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
✦ Synopsis
This article reviews pertinent research related to the antecedents of search and discusses a research study involving teenagers. For the low-esteem group, "enjoyment of shopping" (intrinsic motivation) and "benefit of search" (extrinsic motivation) were the significant predictors of search effort and perceived product knowledge, whereas for the high self-esteem group, only enjoyment of shopping (intrinsic motivation) was a significant predictor. The results are explained in terms of an intrinsic-extrinsic motivation model. For the high -self-esteem group, the intrinsic enjoyment of shopping leads to search effort, which in turn leads to perceived product knowledge. In contrast, for the low -self-esteem group, the intrinsic enjoyment of shopping and the extrinsic benefit of search together lead to greater perceived product knowledge as a result of search effort. Thus, the intrinsic motivation model prevails for the highself-esteem group, whereas a hybrid intrinsic -extrinsic motivation model prevails for the low -self-esteem group. The article concludes with directions for future research.