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The relationship between Web site design and organizational responsiveness to stakeholders

โœ Scribed by Michael L. Kent; Maureen Taylor; William J. White


Book ID
114239885
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
99 KB
Volume
29
Category
Article
ISSN
0363-8111

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The relationship between Web site design
โœ Michael L. Kent; Maureen Taylor; William J. White ๐Ÿ“‚ Article ๐Ÿ“… 2003 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 99 KB

The Internet and World Wide Web are emerging as important public relations tools for both profit and non-profit organizations. Little evidence exists, however, about the extent to which new technologies help organizations build relationships with publics. This article examines the relationship betwe