The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research

✍ Scribed by James Price Dillard; Kirsten M Weber; Renata G. Vail

• Book ID: 109011530
• Publisher: John Wiley and Sons
• Year: 2007
• Tongue: English
• Weight: 289 KB
• Volume: 57
• Category: Article
• ISSN: 0021-9916
• DOI: 10.1111/j.1460-2466.2007.00360.x