𝔖 Bobbio Scriptorium
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The relationship between task complexity and decision-making consistency

✍ Scribed by Dr. Katharine Kostbade Hughes; Wendy B. Young


Book ID
111666177
Publisher
John Wiley and Sons
Year
1990
Tongue
English
Weight
668 KB
Volume
13
Category
Article
ISSN
0160-6891

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The Relationship between task complexity
✍ Jing Hu; Bruce A. Huhmann; Michael R. Hyman πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 136 KB

## Abstract Prior research suggests the complexity of a product choice task is inversely related to the extent of consumers' external information search. The resource‐matching perspective holds that cognitive effort (e.g., external information search) is greatest when available cognitive resources