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The relationship between individual and household measures of WTP and WTA

โœ Scribed by Udo Ebert


Book ID
120785708
Publisher
Springer
Year
2011
Tongue
English
Weight
281 KB
Volume
40
Category
Article
ISSN
0176-1714

No coin nor oath required. For personal study only.


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## Abstract Four studies demonstrated robust withinโ€ and betweenโ€subject differences in willingnessโ€toโ€pay (WTP) and willingnessโ€toโ€accept (WTA) measures of the value of lottery tickets. Buyers and sellers attended to different numerical cues and interpreted the same numbers differently when settin

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A host of studies have shown that respondents typically provide larger values reยฏecting their willingness to accept compensation (WTA) for the loss of a product than amounts they would be willing to pay (WTP) to acquire the same product (Knetsch and Sniden, 1984;Cummings, Brookshire, and Schulze, 19