𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Relationship between Consumers' Unethical Behavior and Customer Loyalty in a Retail Environment

✍ Scribed by Patrick Van Kenhove; Kristof De Wulf; Sarah Steenhaut

Book ID
110439938
Publisher
Springer
Year
2003
Tongue
English
Weight
116 KB
Volume
44
Category
Article
ISSN
0167-4544

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Exploring the connection between frustra
Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment
✍ Judi Strebel; Kathleen O'Donnell; John G. Myers πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 127 KB

## Abstract This research proposes that frustration during the purchase process for high‐technology durable goods has a significant effect on the probability that consumers will commit to a technology and make a purchase. In order to explore the effects of consumer frustration on the purchase proce

Using sonic branding in the retail envir
Using sonic branding in the retail environment β€” an easy and effective way to create consumer brand loyalty while enhancing the in-store experience
✍ Paul Fulberg πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 62 KB

## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet

Relationship issues in creating the cust
Relationship issues in creating the customer database: The potential for interdepartmental conflict between marketing and MIS
✍ Lisa A. Petrison; Paul Wang πŸ“‚ Article πŸ“… 1993 πŸ› John Wiley and Sons βš– 845 KB

The growing interest in creating customer databases at many companies has led to increasing interactions between marketing and computer systems personnel. However, a review of literature on interdepartmental conflict suggests that in many cases the potential for conflict between these two areas is h