Strike rate matrices for integrating mar
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Brian G. Kingsman; Alan Mercer
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Article
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1997
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John Wiley and Sons
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English
โ 653 KB
Make-to-order companies manufacture products to the customers' specifications. Sales wishes to quote small mark-ups and short lead-times to maximise the chance of winning orders. Manufacturing wants to have large mark-ups and long lead-times to ensure production profitability and flexibility. The se