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The relation of the social situation of contact to the media in mass communication

โœ Scribed by E. G. Sherburne


Book ID
112830379
Publisher
Springer US
Year
1954
Tongue
English
Weight
72 KB
Volume
2
Category
Article
ISSN
1042-1629

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The present study evaluates a mass media public information campaign regarding the greenhouse effect, designed by the Dutch Ministry of the Environment. During more than two months, the mass media (national television, national newspapers, billboards) were employed intensively to make the public awa