Primacy effect or recency effect? A long
✍
Cong Li
📂
Article
📅
2009
🏛
John Wiley and Sons
🌐
English
⚖ 119 KB
## Abstract The serial position effects for television commercials were tested within a naturalistic setting in this study, at both the micro level and the macro level. Television viewers' brand memory (recall and recognition) for the 2006 Super Bowl commercials were analyzed. At the micro level, t