✦ LIBER ✦

The ‘real thing’: Branding authenticity in the luxury wine trade

✍ Scribed by Michael Beverland

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Crafting Brand Authenticity: The Case of

✍ Michael B. Beverland 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 128 KB

Is luxury just a female thing? The role

✍ Stokburger-Sauer, Nicola E.; Teichmann, Karin 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 301 KB

The Real Thing: Imitation and Authentici

✍ Review by: David E. Shi 📂 Article 📅 1990 🏛 Project MUSE 🌐 English ⚖ 420 KB

The Real Thing: Imitation and Authentici

✍ Review by: David Pariser 📂 Article 📅 1991 🏛 MIT Press 🌐 English ⚖ 460 KB

When all You've Got is “The Real Thing”:

✍ J. Trant 📂 Article 📅 1998 🏛 Springer 🌐 English ⚖ 617 KB