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The R and D/Marketing interface and single informant bias in NPD research: an illustration of a benchmarking case study

✍ Scribed by Holger Ernst; Thorsten Teichert

Book ID: 117985969
Publisher: Elsevier Science
Year: 1998
Tongue: English
Weight: 253 KB
Volume: 18
Category: Article
ISSN: 0166-4972
DOI: 10.1016/s0166-4972(98)00069-8

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