𝔖 Scriptorium
✦   LIBER   ✦

πŸ“

The quest for loyalty: creating value through partnership

✍ Scribed by Frederick F. Reichheld


Publisher
Harvard Business Press
Year
1996
Tongue
English
Category
Library

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✦ Synopsis


This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.


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