The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

✍ Scribed by Beverland, Michael B. (author);Farrelly, Francis J. (author)

• Book ID: 126954264
• Publisher: University of Chicago Press
• Year: 2010
• Tongue: English
• Weight: 291 KB
• Volume: 36
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/615047