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The Purple Cow!


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Fiction

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๐Ÿ“œ SIMILAR VOLUMES


Purple Cow
โœ Seth Godin ๐Ÿ“‚ Library ๐Ÿ“… 2004 ๐Ÿ› Penguin Books ๐ŸŒ English

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used b

Purple Cow
โœ Godin, Seth ๐Ÿ“‚ Library ๐Ÿ“… 2012 ๐Ÿ› Penguin USA, Inc. ๐ŸŒ English

<p>In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands